Privacy Policy


Effective Date:  14/07/2026


Laura McCracken Photography ("we", "our", "us") is committed to protecting the privacy of our clients and handling personal information in accordance with the Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs), where applicable.


1. Our Commitment

We respect your privacy and are committed to protecting the personal information you provide to us. This Privacy Policy explains how we collect, use, disclose, store and protect your personal information when you engage our photography services, visit our website or communicate with us.

2. What Information We Collect

Depending on the services you request, we may collect personal information including:


  • Full name
  • Postal address
  • Email address
  • Telephone number
  • Names and ages of children (where relevant to the photography session)
  • Emergency contact details (if required)
  • Session preferences and booking information
  • Payment and invoicing details
  • Photographs and digital images created during your session
  • Communications between you and Laura McCracken Photography
  • Information you voluntarily provide through enquiries, social media or our website.

3. How We Collect Your Information

We collect information when you:

  • enquire about our services;
  • make a booking;
  • complete questionnaires or client forms;
  • sign contracts or model releases;
  • make payments;
  • communicate with us by phone, email, text message or social media;
  • visit our website; or
  • attend a photography session.

4. Why We Collect Your Information

We collect personal information to:

  • provide photography services;
  • manage bookings and appointments;
  • communicate before and after your session;
  • deliver galleries, prints and products;
  • process payments;
  • maintain business records;
  • respond to enquiries;
  • improve our services;
  • meet legal and taxation obligations; and
  • send marketing communications where you have consented or where permitted by law.

5. Photographs

The photographs created during your session are considered personal information where they identify an individual.

Unless you have requested privacy in writing or have declined the use of your images, prior to the session, Laura McCracken Photography may use selected photographs for:

  • our website;
  • social media;
  • studio displays;
  • printed marketing materials;
  • professional competitions;
  • educational purposes; and
  • portfolio samples.

You may withdraw your consent for future promotional use by contacting us in writing. This will not affect material already published before your request was received.

6. Marketing Communications

If you subscribe to our mailing list or consent to receive marketing communications, we may send you newsletters, promotions, seasonal offers and photography updates.

You may unsubscribe at any time by using the unsubscribe link included in our emails or by contacting us directly.

7. Disclosure of Information

We will not sell or rent your personal information.

We may disclose your information where reasonably necessary to trusted service providers assisting us with operating our business, including:

  • professional printing laboratories;
  • album and product manufacturers;
  • online gallery providers;
  • payment processors;
  • website and cloud storage providers;
  • accountants and legal advisers; or
  • where required or authorised by law.

These providers are expected to protect your information and only use it for the purpose of providing services to Laura McCracken Photography.

8. Storage and Security

We take reasonable steps to protect your personal information from misuse, interference, loss, unauthorised access, modification and disclosure.

Your information may be stored electronically, in cloud-based systems and on password-protected devices.

While we take reasonable security measures, no electronic transmission or storage system can be guaranteed to be completely secure.

9. Retention of Images

Laura McCracken Photography will retain your digital images for a period of 12 months as also stated in our terms and conditions. While we make reasonable efforts to archive client images, we cannot guarantee indefinite storage.

Clients are strongly encouraged to download and back up all purchased digital images immediately upon delivery. Backup copies may be available after delivery, however availability is not guaranteed and retrieval fees may apply.

10. Access and Correction

You may request access to the personal information we hold about you or request corrections if you believe the information is inaccurate, incomplete or out of date.

Requests should be made in writing using the contact details below.

11. Website Cookies

Our website may use cookies and analytics tools to improve user experience and understand website traffic.

You may adjust your browser settings to disable cookies; however, some website features may not function correctly.

12. Third-Party Websites

Our website or communications may contain links to third-party websites.

Laura McCracken Photography is not responsible for the privacy practices or content of those websites.

13. Changes to this Privacy Policy

We may update this Privacy Policy from time to time.

The most current version will always be available on our website.

14. Contact Us

If you have any questions about this Privacy Policy, wish to access or correct your personal information, or have a privacy complaint, please contact:

Laura McCracken Photography


Email: lauramccrackenphotography@outlook.com



If you are not satisfied with our response to a privacy complaint, you may contact the Office of the Australian Information Commissioner (OAIC) for further information.